Item DescriptionIn a distinctive exploration of Bordeaux’s wine trade, Bordeaux: People, energy and Politics gets behind the scenes to see how the area’s wines are produced, marketed and offered. The effectiveness of the press, merchants, negociants and consumers over Bordeaux’s wine costs, tradition and financial health is examined and explained Bordeaux’s key winemakers are showcased and their share toward development of area’s – as well as the globe’s – wines is considered. Stephen Brook also reveals which properties are owned by whom, and assesses the impact of key business partnerships and rivalries upon the balance of power, wine designs and wine costs. Colour and black and white photographs help relate the extraordinary tale of Bordeaux, and family woods clarify the history and portfolios of the area’s strongest wine families.
Amazon.com ReviewFocusing on Bordeaux, among the globe’s key wine-producing regions, Stephen Brook’s Bordeaux: People, Power and Politics reveals the compelling, frequently cutthroat passage through of some of the greatest bottles (and lesser ones, too) from Bordeaux’s premier producers to advertise. The “much abused [selling system of] Bordeaux,” claims wine expert Nicholas Firth, “apparently probably the most chaotic means of distribution of any major product, is the most effective means of dispersing the merchandise of several thousand estates to a hundred countries.” Taking this as their premise–and summary–Brook, a leading British wine author, provides an incisive exploration. Perhaps not a book for the general wine audience, Bordeaux will, but be of enormous interest to people who desire to investigate the commercial life associated with the area comprehensive.
In chapters such as for instance “Rise of an Empire” and “Power Groups: Who has just what,” Brook offers commentary on winemaking, winemakers, and wine designs in contemporary Bordeaux; Bordeaux’s economic structure; exactly how manufacturers market their wines; the spot of old families and corporations; plus much more. Throughout, evocative color photographs depict the locale, while step-by-step investigations of pertinent families–with family trees included–pinpoint old clans and new, corporate and other owners. Fair-minded and interesting, the book will add immeasurably towards comprehension of the entire world it therefore readably evokes. –Arthur Boehm